I recently had a conversation with a friend who recently bought a new printer.

He said, "I bought the So-And-So® brand. It's far and away the best there is."

"Really? Why is that brand the best one?"

"I don't really know but the man at the office supply place said it was the best."

"Oh."

 I find myself saying, "Oh." a lot these days. But this time I think it led me to a rather good idea.

Get ready for this.

I think all employees should be REQUIRED to wear name badges with a message similar to this: